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| Company type | Subsidiary of Google |
|---|---|
| Industry | Mobile advertising |
| Founded | April 10, 2006 |
| Founder | Omar Hamoui |
| Headquarters | Mountain View, California, U.S. |
| Parent | |
| Website | admob |
AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui.[1] The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006[2][3] while Hamoui was in business school at Wharton School.[4] The company is based in Mountain View, California. In November 2009, it was acquired by Google[5] for $750 million.[6] The acquisition was completed on May 27, 2010.[7][8] Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[9] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.[10]
On May 16, 2013, Google announced a rebuild of the AdMob [11] platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.[12]
- ^ "IGDA Insider". multibriefs.com. Retrieved 2023-12-16.
- ^ "AdMob: STA Travel's iPhone advertising campaign takes flight". Retrieved November 9, 2009.
- ^ "ADMOB GOOGLE INC. :: OpenCorporates". OpenCorporates. 2015-10-10. Retrieved 2016-03-08.
- ^ "Here's The REAL Reason AdMob CEO Omar Hamoui Left Google". Business Insider. Retrieved 6 April 2019.
- ^ "Google to Acquire AdMob". Archived from the original on 2009-11-12. Retrieved November 9, 2009.
- ^ "Facts about Google's acquisition of AdMob". Mashable. 9 November 2009. Archived from the original on 10 November 2009. Retrieved November 9, 2009.
- ^ "We've officially acquired AdMob!". Archived from the original on 29 May 2010. Retrieved May 27, 2010.
- ^ By Chole Albanesius, PC Magazine. "It's Official: Google-AdMob Deal Approved." May 27, 2010.
- ^ "Google, Apple rivalry heats up". Channel NewsAsia. Archived from the original on April 12, 2010. Retrieved April 11, 2010.
- ^ "AdMob Ads Across Mobile Platforms". Archived from the original on 2010-04-13. Retrieved May 26, 2010.
- ^ "Google AdMob". www.blog.google. Retrieved 2020-06-04.
- ^ "Google Rebuilds AdMob With New Tools For Developers". W3Reports. Retrieved 16 May 2013.