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BBDO

BBDO Worldwide
Company typeSubsidiary
IndustryAdvertising, marketing
FoundedSeptember 21, 1928 (1928-09-21)
FoundersGeorge Batten
William H. Johns
Bruce Barton
Roy S. Durstine
Alex Osborn
Headquarters
New York City
,
USA
Number of locations
289 offices in 81 countries[1]
Area served
Worldwide
Number of employees
15,000
ParentOmnicom Group
Websitewww.bbdo.com

BBDO is a worldwide advertising agency network, with its headquarters in New York City.[2] The agency originated in 1891 with the George Batten Company, and in 1928,[3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn.[4] With more than 15,000 employees at 289 offices in 81 countries,[1] it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.[5]

BBDO was named "Network of the Year" in 2005 by trade publications Adweek, Advertising Age and Campaign.[6] In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.[7] BBDO was named "Network of the Year" by The Gunn Report for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity.[1] It was named "Global Network of the Year" by Adweek in 2011[8] and 2014.[9]

  1. ^ a b c "BBDO Worldwide: About". www.bbdo.com. Retrieved 2020-02-29.
  2. ^ "Company Overview of BBDO Worldwide Inc". Bloomberg. Retrieved 9 April 2018.
  3. ^ Elliott, Stuart (22 November 2010). "Batten & Company, a New Unit of BBDO, Opens Shop". The New York Times. Retrieved 2020-02-29.
  4. ^ "The BBDO Century". Advertising Age Supplement. 1991-09-30.
  5. ^ BBDO (2007). "Network". BBDO. Archived from the original on 2007-06-13. Retrieved 2007-07-20.
  6. ^ "Agency Network of the Year BBDO". Campaign. 2005-12-09.
  7. ^ "Mayor Michael R. Bloomberg Declares January 10, 2006 'BBDO Day' in the City of New York". PR Newswire. Retrieved 2011-04-15.
  8. ^ "Agency of the Year: BBDO". 12 December 2011. Retrieved 2021-01-19.
  9. ^ "Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback". 15 December 2014. Retrieved 2021-01-19.
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