![]() Logo used since 2008 | |
![]() Headquarters in Pawtucket, Rhode Island | |
Formerly |
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Company type | Public |
Industry | Toys and entertainment |
Founded | December 6, 1923 |
Founders |
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Headquarters | , U.S. |
Area served | Worldwide |
Key people | |
Products | |
Brands | |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owners |
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Number of employees | 5,600[3] (June 2021) |
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Subsidiaries | |
Website | corporate |
Footnotes / references [1][3] |
Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island.[5] Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.[6]
Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Ouija boards, Play-Doh, Twister, and My Little Pony, and with the Entertainment One acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. It is the former parent of mass media and entertainment company Entertainment One. Hasbro sold Entertainment One to Lionsgate on December 27, 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies, placing them into a new subsidiary called Hasbro Entertainment, founded on August 16, 2023.[7] The company celebrated their 100th anniversary on December 6, 2023.