Company type | Subsidiary |
---|---|
Industry | video games, social network service |
Founded | December 6, 2008 |
Founders | Dan Yue Chris Wang Ling Xiao |
Defunct | September 1, 2016 |
Fate | Closure, absorbed into Disney Interactive |
Successor | Library: Disney Interactive |
Headquarters | , U.S. |
Key people | John Pleasants (former CEO, resigned from Disney, November 2013) David Sobeski (former CTO, left Disney, December 2013) Christa Quarles (CFO, left Disney May 2014) Brad Serwin (former COO, left Disney, March 2012) |
Parent | Disney Interactive Studios (2010–2016) |
Website | playdom |
Footnotes / references [1] |
Playdom, Inc. was an online social network game developer popular on Facebook, Google+ and Myspace. The company was founded in the San Francisco Bay Area[2] by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at $300 million, consisting mostly of online sales of virtual goods.[3]
It was a wholly owned subsidiary of Disney Interactive, itself a division of The Walt Disney Company. On September 1, 2016, Disney announced the closure of the remaining Playdom games, Marvel: Avengers Alliance and its mobile sequel at the end of the month, effectively shuttering the studio.[4]