101 Strings | |
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![]() Promotional copy of first 101 Strings album, 1957 | |
Background information | |
Genres | Easy listening |
Years active | 1957 | –1981
Labels | Essex Records, Somerset, Alshire |
101 Strings Orchestra was the brand for a highly successful easy listening symphonic music organization, with a discography exceeding 150 albums and a creative lifetime of around 30 years beginning in 1957. 101 Strings had a trademark sound, focusing on melody with a laid-back ambiance most often featuring strings.[1] Its LPs were individualized by the slogan "The Sound of Magnificence", a puffy cloud logo and sepia-toned photo of the orchestra.[2] The 101 Strings orchestra included 124 string instruments, and was conducted by Wilhelm Stephan. The orchestra's famous official photograph was taken in the Musikhalle Hamburg.[3]