Arkansas was won by incumbent PresidentGeorge W. Bush by a 9.8% margin of victory. Prior to the election, 11 out of 12 news organizations considered this a state Bush would win, or otherwise considered as a red state. Although there was little advertising and campaigning, polling did show a tight race as Bush won the state in 2000 with just over 50%. This was both the last election in which Arkansas was decided by a single-digit margin and in which the Democrat received more than 40% of the state's vote.
