| 2016 Los Angeles Rams season | |
|---|---|
| Owner | Stan Kroenke |
| General manager | Les Snead |
| Head coach | Jeff Fisher (fired Week 14, 4–9 record) John Fassel (interim, 0–3 record) |
| Home field | Los Angeles Memorial Coliseum |
| Local radio | KSPN 710 AM KSWD 100.3 FM |
| Results | |
| Record | 4–12 |
| Division place | 3rd NFC West |
| Playoff finish | Did not qualify |
| Pro Bowlers | 3 |
| AP All-Pros | 3
|
| Uniform | |
 | |
The 2016 Los Angeles Rams season was the franchise's 79th season in the National Football League (NFL) and the fifth and final under head coach Jeff Fisher. It was the franchise's 50th season in the Greater Los Angeles Area and the first since 1994. The team returned to Los Angeles after 21 seasons in St. Louis. The Rams decided from 2016 to 2019 to return to wearing white uniforms at home in Los Angeles as a nod to the Fearsome Foursome era. In Week 15 against the Seattle Seahawks, their NFC West divisional rival, the Rams wore white horns on their helmet just for the one game only, a move which would be repeated for the entire following season.
The 2016 season saw the Rams attempting to improve upon their 7–9 record from 2015. After a surprising 3–1 start, the Rams would massively struggle in the second half, going 1–11 in their final 12 games, en route to a 4–12 record. The Rams also went 1–7 at home in 2016, their worst home record since going 0–8 at home in their 1–15 2009 season. The Rams also missed the playoffs for the 12th straight season. The franchise also clinched its tenth straight losing season. The Rams were also the only team to lose to the San Francisco 49ers in 2016, as both wins for the 49ers were against the Rams.
On December 12, 2016, Fisher was fired after a 42–14 loss to the Atlanta Falcons that dropped the Rams to 4–9. John Fassel was named interim head coach and went winless over the final three games. This was the last season with the Rams having a losing record until 2022.
Because the Oakland Raiders went 12–4, their first winning season in 14 years, the Rams were the only team from 2004 to this year that did not have a single winning season.