2016 Summer Olympics marketing

Part of a series on
2016 Summer Olympics
Bid process (bid details) Development (venues, torch relay) Marketing (mascots) Broadcasters Opening ceremony (flag bearers) Event calendar Chronological summary Medal table (medalists) Controversies ( Russian doping scandal prior doping offences ticket scandal Lochtegate withdrawals ) World and Olympic records Closing ceremony (flag bearers) Paralympics (medal table) IOC COB ROOC
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2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.