2018 Winter Olympics marketing

Part of a series on
2018 Winter Olympics
Bid process (bid details) Venues Torch relay Marketing (mascots) Broadcasters Opening ceremony (flag bearers) Chronological summary Event calendar Medal table (medalists) World and Olympic records Controversies (Russian doping scandal) Closing ceremony (flag bearers) Paralympics IOC KOC POCOG
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2018 Winter Olympics marketing was a long running campaign that began when Pyeongchang won its bid to host the games in 2011.