60s 70s 80s

"60s 70s 80s"
CD only cover
Single by Namie Amuro
from the album Best Fiction
A-side"New Look"
"Rock Steady"
"What a Feeling"
ReleasedMarch 12, 2008 (2008-03-12)
Recorded2007
StudioGiant Swing Studio Tokyo
GenreJ-pop
Length22:28
LabelAvex Trax
Producer(s)
Namie Amuro singles chronology
"Funky Town"
(2007)
"60s 70s 80s"
(2008)
"Wild / Dr."
(2009)
Alternative cover
CD+DVD cover

"60s 70s 80s" is a triple A-side single by Japanese singer Namie Amuro from her third greatest hits album, Best Fiction (2008). It was released on March 12, 2008, through Avex Trax and consists of the songs "New Look," "Rock Steady" and "What a Feeling," each sampling from a specific decade in music, hence the title. "New Look" represents the 1960's and features a sample from The Supremes' "Baby Love." "Rock Steady" represents the 1970's and features a sample from Aretha Franklin's song "Rock Steady." The last song, "What a Feeling" represents the 1980's and features samples from Irene Cara's "Flashdance... What a Feeling," which was the theme for the 1983 film Flashdance.

All three songs on "60s 70s 80s" were used for Vidal Sassoon's advertising campaign for its line of hair care products. World-renowned creators Patricia Field and Orlando Pita were brought on as creatives for the hair and makeup, and three cut-down size promotional videos for each age group were aired in the TV commercial.

The single solidified her comeback following the success of her eighth studio album, Play (2007), released nine months prior. "60s 70s 80s" became her first number-one single in nine years and three months on the Oricon Singles Chart and her tenth overall. Individually, "New Look" peaked at number-one on the then-newly established Billboard Japan Hot 100, while "What a Feeling" peaked at number 28.


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