Back احمد رشدی (شارکیچی) AZB আহমেদ রুশদি Bengali/Bangla Ahmed Rushdi German Ahmed Rushdi Spanish احمد رشدی (خواننده) Persian Ahmed Rushdi French Ahmed Rushdi IO Ahmed Rushdi Dutch ਅਹਿਮਦ ਰੁਸ਼ਦੀ Punjabi احمد رشدی PNB

Ahmed Rushdi

For the Egyptian general and politician, see Ahmed Rushdi (politician).

Ahmed Rushdi
Background information
Birth nameSyed Ahmed Rushdi
Also known as
  • Magician Of Voice [1](Urdu: آواز کا جادوگر)
  • Master Of Stage (Urdu: اسٹیج کا استاد)
  • Rushdi Sahab (Urdu: رُشدی صاحب)
Born(1934-04-24)24 April 1934
Hyderabad Deccan, British India
OriginPakistan Pakistani
Died11 April 1983(1983-04-11) (aged 48)
Karachi, Pakistan
Genres
Occupation(s)Urdu and regional playback singer
InstrumentVocalist
Years active1951–1983

Ahmed Rushdi SI PP (Urdu: احمد رشدی; 24 April 1934 – 11 April 1983) was a versatile[2] Pakistani playback singer and was "an important contributor to the golden age of Pakistani film music."[3] Regarded as one of the greatest singers in South Asia[4][5] who could sing high tenor notes with ease,[6] he is best known for his versatility[7] and distinctive voice, with complex and dark emotional expressions.[8][9] Considered the first pop singer of South Asia, he sang South Asia's first pop song, "Ko Ko Korina", in the 1966 film Armaan.[10]

Born in Hyderabad Deccan, he migrated to Pakistan following partition. In 1954, he recorded the official National anthem, of Pakistan with several other singers.[11] Rushdi has recorded the highest number of film songs in the history of Pakistani cinema in Urdu, English, Punjabi, Bengali, Sindhi, and Gujarati and found unprecedented success as a playback artist from the mid-1950s to early 1980s.[12] He was also known for his stage performance.[13] He suffered from poor health during the latter part of his life and died of a heart attack at the age of 48, after recording approximately five thousand film songs for 583 released films. Besides popular music, Rushdi also helped popularize the ghazals of Naseer Turabi.[14] He was awarded five Nigar Awards, the "Best Singer Of The Millennium" title, "Life Time Achievement Award", "Legend Award" and Lux Style Award.[15]

In 2003, 20 years after his death, Pakistani president Pervez Musharraf awarded him the Sitara-e-Imtiaz, the "star of excellence", for distinguished merit in the field of arts.[16] According to the 2016 survey of Asian Woman Magazine, Rushdi is declared as a darling singer of all time.[17] In 2022, his song Ko Ko Korina featured in the opening scene of American series Ms. Marvel (miniseries) and won top ratings.[18]

  1. ^ "Rushdi remembered as magician of voice". The Nation. 12 April 2011. Retrieved 13 March 2018.
  2. ^ "Rushdi the magician of voice". The Nation. 12 April 2011. Retrieved 2 December 2015.
  3. ^ "Death Anniversary of Ahmed Rushdi". Duniya News. Archived from the original on 14 January 2016. Retrieved 29 November 2015.
  4. ^ "Ahmed Rushdi remembered as a magician". The Nation. 12 April 2011. Retrieved 29 November 2016.
  5. ^ Salman Siddique (19 August 2010). "History Of Pop Music". Pakium. Archived from the original on 17 March 2012. Retrieved 26 June 2009.
  6. ^ "Pakistan 360 degrees". Archived from the original on 14 October 2012. Retrieved 20 June 2014.
  7. ^ "Playback singer Ahmed Rushdi remembered on his death anniversary". The News. Retrieved 11 April 2015.
  8. ^ "Remembering a legend". Dawn News. 11 April 2012. Retrieved 20 August 2012.
  9. ^ "Never to be forgotten voice". Dunya News. Retrieved 29 August 2017.
  10. ^ "Socio-political History of Modern Pop Music in Pakistan". Chowk.com. Archived from the original on 18 June 2010. Retrieved 27 June 2011.
  11. ^ "Remembering Ahmed Rushdi 33 years on". Dunya News. Retrieved 13 March 2017.
  12. ^ "Remembering the voice of 'Ko Ko Korina'". 11 April 2012. Retrieved 20 March 2013.
  13. ^ "Golden Voice Of Ahmed Rushdi". 11 April 2012. Retrieved 20 January 2014.
  14. ^ Ahmad, Naseer (27 March 2008). "Multinationals should help promote literature: Naseer Turabi". DAWN. Archived from the original on 25 July 2008. Retrieved 22 July 2009.
  15. ^ Cite error: The named reference galaxylollywood was invoked but never defined (see the help page).
  16. ^ Faisal, Shama (24 March 2004). "Musharraf Pledges to Carry on Fight against Terrorism". Pakistan Times. Archived from the original on 14 June 2011. Retrieved 22 July 2009.
  17. ^ "Top 10 Pakistani Male Singers – Best Pakistani Singers". Asian Women Magazine. Archived from the original on 1 May 2015. Retrieved 17 April 2015.
  18. ^ Siddiqui, Zuha (14 July 2022). "From 'Jalebi Baby' to 'Ko Ko Korina': 'Ms Marvel' desi moments win top ratings". NPR. Retrieved 14 July 2022.
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