Alan W. Livingston

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Alan Wendell Livingston (born Alan Wendell Levison; October 15, 1917 – March 13, 2009) was an American businessman best known for his tenures at Capitol Records, first as a writer/producer best known for creating Bozo the Clown for a series of record-album and illustrative read-along children's book sets. As Vice-president in charge of Programming at NBC, in 1959 he oversaw the development and launch of the network's most successful television series, Bonanza.