Type of site | Web traffic and ranking |
---|---|
Available in | English |
Headquarters | San Francisco, California, United States |
Owner | Amazon |
Created by | Brewster Kahle, Bruce Gilliat |
President | Andrew Ramm[1] |
Key people | Andrew Ramm (president and GM) Dave Sherfese (vice president)[1] |
Industry | Web traffic |
Products | Alexa Web Search (discontinued 2008) Alexa toolbar |
URL | alexa |
Registration | Optional |
Launched | April 1, 1996[2] |
Current status | Discontinued (as of May 1, 2022 | )
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock.[3] Alexa provided web traffic data, global rankings, and other information on over 30 million websites.[4] Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.[5] As of 2020, its website was visited by over 400 million people every month.[citation needed]
The service was discontinued by Amazon on May 1, 2022.[6][7]
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