![]() | This article needs to be updated. The reason given is: Only discusses 2018 activity.(October 2020) |
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Product type | Clothing |
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Owner | AlphaTauri GmbH |
Introduced | 2016 |
Markets | Worldwide |
Tagline | Fits body and mind |
Website | alphatauri |
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.