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| Type | Indian whisky |
|---|---|
| Manufacturer | United Spirits Ltd (USL) (Diageo) |
| Country of origin | India |
| Introduced | October 1976 |
| Discontinued | Bagpipes |
| Alcohol by volume | 42.8% |
| Colour | Brown |
| Flavour | Light malty aroma, smooth woody character |
| Variants | Bagpiper Bagpiper Gold |
| Related products | |
| Website | unitedspirits.in/bagpiper |
Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks".[1] It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain.
The brand uses tamper-proof bottles. It also introduced whisky in Tetra Pak. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.[2]
Bagpiper is exported to ten countries,[1] including those in the Middle East.[2]
- ^ a b Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature Archived 2013-05-08 at the Wayback Machine. Unitedspirits.in. Retrieved on 2013-12-23.
- ^ a b McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.