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| Type | Non-alcoholic malt drink |
|---|---|
| Manufacturer | Aujan Industries |
| Distributor | Aujan Coca-Cola Beverages Company (ACCBC) |
| Country of origin | United Kingdom |
| Introduced | 1983 |
| Alcohol by volume | 0% |
| Website | barbicanworld |
Barbican is a brand of non-alcoholic malt drinks distributed by the Aujan Coca-Cola Beverages Company (ACCBC). The drink is primarily sold in the Middle East and North Africa.
Due to the popularity of Barbican in the "Gulf countries" of the GCC, it has become a genericized trademark for non-alcoholic malt drinks.[1] Due to the fruit and malt flavour of Barbican, it is sometimes used in the preparation of food, mocktails, desserts and as an accompaniment to cheese or chocolate.[2]
- ^ Baaghil, Said Aghil (4 April 2013). The Power of Belonging: A Marketing Strategy for Branding. iUniverse. p. 122. ISBN 9781475983234. Retrieved 11 March 2017.
- ^ "Using malt beverages to create inventive desserts". The National. Retrieved 2017-03-11.