Barry Sheene MBE | |||||||||||||||||||||||||||||||||
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Nationality | British | ||||||||||||||||||||||||||||||||
Born | London, England | 11 September 1950||||||||||||||||||||||||||||||||
Died | 10 March 2003 Gold Coast, Queensland, Australia | (aged 52)||||||||||||||||||||||||||||||||
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Barry Steven Frank Sheene MBE (11 September 1950 – 10 March 2003) was a British professional motorcycle racer and television sports presenter. He competed in Grand Prix motorcycle racing between 1971 and 1984, most prominently as a member of the Suzuki factory racing team where he won two consecutive FIM World Championships in 1976 and 1977.[1] Sheene remains the last British competitor to win the premier class of FIM road racing competitions.[2]
Good looking, articulate and charismatic, Sheene was able to harness the power of mass media to transcend the sport and become the best-known face of British motorcycle racing during the 1970s.[3] He was the first motorcycle racer to gain commercial endorsements from outside the sport, including television advertisements for Brut cologne.[3][4] As well as being fluent in several languages, he had a cheeky, cockney persona that endeared him to thousands of race fans.[3]
Sheene was also a strong proponent of race track safety, and was one of the first competitors to object to racing at the notoriously dangerous Isle of Man TT street circuit.[4][5] He recognized his value to race promoters as a gate attraction and used his influence to force race promoters to increase rider safety.[3][5]
After a racing career stretching from 1968 to 1984 he retired from competition and relocated to Australia, working as a motorsport commentator and property developer.[3][5] In 2011, the FIM inducted Sheene into the MotoGP Hall of Fame.[6]