Bass Pro Shops

BPS Direct, LLC
Bass Pro Shops
Company typePrivate
IndustryRetail
Founded1972 (1972)
FounderJohnny Morris
Headquarters
Number of locations
177 (including 82 Cabela's)
Key people
Johnny Morris (Founder and CEO)
ProductsHunting, fishing, and outdoor merchandise
RevenueIncreaseUS$6.5 billion (2019)[1]
Number of employees
40,000
SubsidiariesCabela's
White River Marine Group (through Cabela's)
Websitewww.basspro.com

BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation equipment, marine manufacturing and sales, and outdoor resorts. The company is recognized by its retail stores, Bass Pro Shops and Cabela's, that feature natural outdoor designs and decorations. Bass Pro Shops supports conservation efforts, organizations that support the United States' Armed Services and Veterans, and outdoor education and recreation for youth. The company partners with conservation groups, including Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and the National Fish and Wildlife Foundation.[2] The company's headquarters, original store, and the Wonders of Wildlife National Museum & Aquarium are located in Springfield, Missouri.[3]

  1. ^ "#45 Bass Pro Shops". Forbes. Retrieved February 20, 2021.
  2. ^ Debter, Lauren. "Outdoor Retailer Bass Pro Shops Is Buying Cabela's For $5.5 Billion". Forbes.
  3. ^ "Great American Outdoors Group". Forbes. October 2021. Retrieved October 14, 2021.

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