Betterment (company)

Betterment
Company typePrivate
IndustryInvestment services
Founded2008 (2008)
Founders
  • Jon Stein
  • Eli Broverman
Headquarters,
Key people
  • Sarah Levy (CEO)
ProductsFinancial services, asset management, portfolio management, trust services
AUMUS$45 billion (2024) [1]
ParentBetterment Holdings, Inc.
DivisionsBetterment at Work Betterment for Advisors
SubsidiariesMTG, LLC.
Websitewww.betterment.com

Betterment is an American financial advisory company which provides digital investment, retirement and cash management services.[2]

The company is based in New York City, registered with the Securities and Exchange Commission,[3] and a member of the Financial Industry Regulatory Authority. It is a registered investment advisor and broker-dealer.[4]

As of August 2023, Betterment had more than $45 billion of assets under management and over 850,000 customer accounts.[5][6][7]

  1. ^ "As Betterment AUM balloons to $45 billion, Tom Moore ends DFA's exclusive mutual fund deal for RIAs and opens the floodgates; PIMCO, T.Rowe, Fidelity and Vanguard get first crack at DFA 'menu' hegemony". riabiz.com. Retrieved 2024-04-25.
  2. ^ "Digital Advisory Firm Betterment Enters Crypto With Makara Acquisition". Investopedia. Retrieved 2022-03-15.
  3. ^ "Betterment LLC SEC Registration". sec.report. Retrieved 2021-08-04.
  4. ^ "Investment Safety and Security at Betterment". Betterment. 2014-03-03. Archived from the original on 2017-08-23. Retrieved 2017-06-01.
  5. ^ Breen, Brooke Southall, and Oisin. "As Betterment AUM balloons to $45 billion, Tom Moore ends DFA's exclusive mutual fund deal for RIAs and opens the floodgates; PIMCO, T.Rowe, Fidelity and Vanguard get first crack at DFA 'menu' hegemony | RIABiz". As Betterment AUM balloons to $45 billion, Tom Moore ends DFA's exclusive mutual fund deal for RIAs and opens the floodgates; PIMCO, T.Rowe, Fidelity and Vanguard get first crack at DFA 'menu' hegemony | RIABiz. Retrieved 2024-04-24.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. ^ Muhn (@julieschicktanz), Julie (2024-04-23). "Betterment to Acquire Marcus' Digital Investing Accounts". Finovate. Retrieved 2024-04-24.
  7. ^ "Betterment to Acquire Robo-Investing Accounts from Goldman Sachs | PLANADVISER". www.planadviser.com. Retrieved 2024-04-24.

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