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| Type | Indian whisky |
|---|---|
| Manufacturer | Pernod Ricard |
| Distributor | Pernod Ricard |
| Country of origin | India |
| Introduced | 1995 |
| Alcohol by volume | 42.8% |
| Colour | Brown |
| Flavour | Smooth and smoky |
| Ingredients | Indian grain spirits, Scotch malt |
| Variants |
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| Related products | |
| Website | Pernod-Ricard.com/Blender-Pride |
Blenders Pride launched in 1995. It is a brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt.[1]
Pernod Ricard has identified Blenders Pride as one of their core brands in India.[2] The brand's main national competitors are Royal Challenge, Signature and Antiquity[3] from United Spirits Ltd,[4] and Peter Scot from Khoday India Limited,[5][6] In some states, Blenders Pride also competes with Haig Gold Label from Diageo[7] and Rockford Reserve from Modi Illva.[8]
- ^ "Blenders Pride". Pernod Ricard. Retrieved 2013-06-08.
- ^ "Seagram identifies 5 core brands to build spirits biz". The Hindu Business Line. 2005-03-31. Retrieved 2013-06-07.
- ^ "Signature Whisky in nips and pints". The Financial Express. 1999-09-09. Archived from the original on 2013-12-24. Retrieved 2013-06-08.
- ^ "USL targets sale of 1 crore cases of Royal Challenge by 2019". Mint. PTI. 2009-04-28. Retrieved 2013-06-08.
- ^ Rajanala, Sunil (2003-12-25). "RC takes the lead in premium segment". The Economic Times. Retrieved 2013-06-08.
- ^ "The Hindu Business Line : UB expects CSD sales to boost Signature whisky". Business Line. 2004-02-05. Archived from the original on 2013-12-24. Retrieved 2013-06-08.
- ^ "Diageo tries to bridge a price gap in 'real' scotch. Cheers to that". DNA. 2006-09-20. Retrieved 2013-06-08.
- ^ Bindu D Menon (2013-05-24). "Modi Illva bets big on whiskey demand". Business Line. Retrieved 2013-06-08.