![]() | This article contains content that is written like an advertisement. (May 2022) |
![]() | |
Type | Indian whisky |
---|---|
Manufacturer | Pernod Ricard |
Distributor | Pernod Ricard |
Country of origin | India |
Introduced | 1995 |
Alcohol by volume | 42.8% |
Colour | Brown |
Flavour | Smooth and smoky |
Ingredients | Indian grain spirits, Scotch malt |
Variants |
|
Related products | |
Website | Pernod-Ricard.com/Blender-Pride |
Blenders Pride launched in 1995. It is a brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt.[1]
Pernod Ricard has identified Blenders Pride as one of their core brands in India.[2] The brand's main national competitors are Royal Challenge, Signature and Antiquity[3] from United Spirits Ltd,[4] and Peter Scot from Khoday India Limited,[5][6] In some states, Blenders Pride also competes with Haig Gold Label from Diageo[7] and Rockford Reserve from Modi Illva.[8]