![]() Logo used since 2015 | |
Country | United States |
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Broadcast area | Nationwide |
Network | Cartoon Network (1992–2004) |
Headquarters | |
Programming | |
Language(s) | |
Picture format |
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Ownership | |
Owner | Warner Bros. Discovery Networks |
Parent | The Cartoon Network, Inc. |
Sister channels | List
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History | |
Launched |
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Closed | October 3, 2004 September 30, 2024 (streaming service) | (block)
Former names | Boomerang from Cartoon Network (2000–2015) |
Links | |
Website | www |
Availability | |
Streaming media | |
Affiliated Streaming Service | Max |
DirecTV Stream, Hulu + Live TV, Sling TV |
Boomerang is an American cable television network and subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery U.S. Networks, a subsidiary of Warner Bros. Discovery. It primarily features animated programming from the Warner Bros. Animation library (including Warner Bros. Cartoons and Hanna-Barbera productions among others).
Boomerang debuted in 1992 as a programming block on Cartoon Network, and was originally dedicated to classic animation. The block was eventually spun-off into its own separate network in 2000, and by the late 2000s, began airing more modern and contemporary programming, including reruns of Cartoon Network original series. A 2015 relaunch aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network, and saw the network produce its own original programming; with a focus on contemporary reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, as the cable network was losing coverage, Boomerang launched its own standalone SVOD app.
As of November 2023[update], the Boomerang cable network is available to approximately 26,000,000 pay television households in the United States; down from its 2019 peak of 47,000,000 households.[1]