Back التعارف والتواصل التجاري Arabic Networking Czech Networking German Networking Spanish شبکهسازی کسب و کار Persian Réseautage d'affaires French רישות עסקי HE Uzņēmējdarbības tīmeklis Latvian/Lettish Networking (biznes) Polish Сетевой подход в маркетинге Russian
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Business networking is the practice of building relationships with individuals and businesses for professional purposes.[1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial.[2] Business networking can be conducted in person, online, or through a combination of both. Through repeated interactions, companies create deeper connections. This encourages knowledge exchange, mutual adaptation, and a commitment of resources, which can be both financial and social, to one another.[1]
Business networking helps individuals achieve effective networking which can result in career advancement, building mutually beneficial relationships and knowledge sharing. There are two main approaches of networking: in-person events like conferences and online platforms like LinkedIn. To maximize the value of these interactions, there are some strategies for effective business networking, from setting clear goals beforehand to following up with connections after the event. While there are many benefits to successful connections, there are still some challenges to consider and be aware of when expanding as an organization.
- ^ a b Öberg, Christina (April 2019). "The role of business networks for innovation". Journal of Innovation & Knowledge. 4 (2): 124–128. doi:10.1016/j.jik.2017.10.001. hdl:10419/260897.
- ^ Håkansson, Håkan; Ford, David (February 2002). "How should companies interact in business networks?". Journal of Business Research. 55 (2): 133–139. doi:10.1016/S0148-2963(00)00148-X.