Back اشتر واحدة واحصل على الأخرى مجانا Arabic Kupte jeden, dostanete druhý zdarma Czech Beli satu, gratis satu ID 一つ買うともう一つ無料 Japanese 1+1 (판매) Korean 買一送一 Chinese
"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.[1]
The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood.[2][3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO.[4][5]
- ^ Buy one get one free, from Marginal Revolution. Retrieved 2008-01-05.
- ^ Flanders, Judith (9 January 2009). "They Broke It". The New York Times.
- ^ "Josiah Wedgwood, an Industrial Revolution pioneer". Adam Smith Institute. Retrieved 8 June 2024.
- ^ Wallop, Harry (2008-07-07). "Food waste: Why supermarkets will never say bogof to buy one get one free". London: Telegraph. Retrieved 2010-08-28.
- ^ Roberts, Loren (2012-01-24). "What does BOGO really mean?". Monroe, GA: Walton Tribune. Retrieved 2021-02-19.