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The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival)[1][2] is a global event for the creative communications, advertising, and related fields. It is considered the largest gathering in the advertising and creative communications industry.[3][4]
The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France.[5] During the last week of June, around 15,000 registered delegates from 90 countries visit the festival. They celebrate the best of creativity in brand communication, discuss industry issues, and network with one another.[6][7] The week's activities include multiple award ceremonies, as well as an opening and closing gala.[8][9]