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Chabad mitzvah campaigns, or Mivtzo'im (Hebrew: מבצעים) refer to several campaigns launched by the Lubavitcher Rebbe, Menachem Mendel Schneerson. From 1967 to 1976, Schneerson said all Jews should observe ten basic "beginner's mitzvot" (commandments) .[1] In the years that followed there were campaigns for additional mitzvot as well.