A pair of Chuck Taylor All-Stars sneakers | |
Type | Sneakers |
---|---|
Inventor | Chuck Taylor Converse |
Inception |
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Manufacturer | Converse |
Website | Converse.com |
Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", "All Stars", and "Chucky Ts") are sneakers manufactured by American fashion brand Converse (a subsidiary of Nike, Inc. since 2003). Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle patch they became known as Chuck Taylor All Stars. By the 1960s the company had captured about 70 to 80 percent of the basketball shoe market, but the shoe declined in popularity during the 1970s when basketball players wore competing brands. Chuck Taylor All Stars enjoyed a comeback in popularity in the 1980s as retro-style casual footwear.[1][2]
Although Chuck Taylor All-Stars are no longer used in professional basketball, they remain popular as casual footwear. Converse has released editions of the shoes in many colors and patterns, as well as updated models that retain the original's appearance while incorporating newer technology.