Coca Colla is an energy drink produced in Bolivia with the use of coca extract as its base. It was launched on the Bolivian market in La Paz, Santa Cruz and Cochabamba in April 2010.[1][2] Both the name and ingredients are similar to Coca-Cola. The release of this product is part of the process of the industrialization of coca followed by the Morales Administration from 2006 to 2019.[3] The "Colla" component of the name comes from Qullasuyu, the southern area of the Inca empire which included the western part of Bolivia. The term Qulla is nowadays used to name the Aymara and Quechua, indigenous people of Bolivia who make a traditional use of coca leaves.[4]
- ^ "Evo Morales launches 'Coca Colla'". London: Telegraph. 10 Jan 2010. Retrieved 22 January 2010.
- ^ "Bolivia banks on 'Coca Colla,' fizzy coca-leaf drink". AFP. 10 Jan 2010. Archived from the original on January 15, 2010. Retrieved 22 January 2010.
- ^ "Morales launches 'Coca Colla' drink". Buenos Aires Herald. Retrieved 22 January 2010.
- ^ "Bolivia lanza la Coca Colla". La Nacion. 2010-04-24. Archived from the original on 2010-04-22. Retrieved 24 April 2010.