 | |
| Company type | Subsidiary |
|---|---|
| Industry | Finance and insurance |
| Founded | 2006 |
| Headquarters | Peterborough London United Kingdom |
Key people | Mark Bailie (CEO) |
| Parent | BGL Group |
| Website | www |
Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.[1]
In 2009, the company launched an advertising campaign featuring a series of meerkat characters, after which it became one of the "Big Four" price comparison website in the UK.[2]
- ^ Cite error: The named reference
BGLwas invoked but never defined (see the help page). - ^ RS Consulting (4 July 2017). Price comparison websites: consumer perceptions and experiences (PDF) (Report). Consumer Futures. Archived from the original (PDF) on 28 July 2014. Retrieved 17 July 2024. p. 11:
The four price comparison websites with the greatest market share. They are moneysupermarket.com, gocompare.com, comparethemarket.com and confused.com.