Cookie Jar Group

DHX Cookie Jar
Cookie Jar Group
Formerly
  • CINAR (1976–2004)
  • CINAR Films Inc. (1976–2001)
  • CINAR Corporation (1997–2004)
  • Cookie Jar Entertainment Inc. (2004–2012)
Company typeSubsidiary
IndustryTelevision production
Animation
PredecessorsFilmFair
DIC Entertainment
Founded1976 (1976)
FoundersMicheline Charest
Ronald A. Weinberg
DefunctOctober 22, 2012 (2012-10-22) (as an independent company)
December 25, 2014 (2014-12-25) (official)
FateAcquired by, merged with, and folded into DHX Media
SuccessorDHX Media
HeadquartersOfficial office:
Toronto, Ontario, Canada
International offices:
Montreal, Quebec, Canada
Burbank, California, U.S.
Number of locations
3 (2006)
Area served
Worldwide
Key people
Michael Hirsh (CEO)
Lesley Taylor (President)
ParentDHX Media (2012–2014)
DivisionsCookie Jar Entertainment
Cookie Jar Education
Cookie Jar Consumer Products
Horn Rims Productions
KidsCo
Copyright Promotions Licensing Group
The evolution of WildBrain
1968FilmFair London is founded
1971DIC Audiovisuel is founded
1972Strawberry Shortcake brand is first developed
1974CPLG is founded
1976CINAR and Colossal Pictures are founded
1982DIC Enterprises is founded
1984Ragdoll Productions is founded
1987DIC Audiovisuel closes
1988Studio B Productions is founded
1992Epitome Pictures is founded
1993DIC Enterprises becomes DIC Entertainment
1994Wild Brain is founded‚ and Red Rover Studios is founded, DIC Entertainment brands as The Incredible World of DIC
1995Platinum Disc Corporation is founded
1996CINAR buys FilmFair's library
1997Decode Entertainment is founded
1999Wild Brain acquires Colossal Pictures' employee base
2002Nerd Corps Entertainment is founded
2004Halifax Film Company is founded, CINAR rebrands as Cookie Jar Group
2005Platinum Disc Corporation merge as Echo Bridge Home Entertainment
2006Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide
2007DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment
2008Cookie Jar Group absorbs DIC and House of Cool absorbs Red Rover Studios
2010DHX Media buys Wildbrain Entertainment‚ and Peanuts Worldwide is founded
2011Decode Entertainment and Red Rover Studios closes
2012DHX Media buys Cookie Jar Group
2013DHX Media acquires Ragdoll Worldwide’s back catalogue
2014DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well as Family, the English version of Disney Junior, the French version of Disney Junior and Disney XD; Cookie Jar Group is absorbed
2016The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios
2017Wildbrain Entertainment closes; DHX Media buys Peanuts Worldwide and Strawberry Shortcake
2018Halifax Film becomes Island of Misfits
2019DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark
2020CPLG becomes WildBrain CPLG
2021Echo Bridge folds into SP Distribution
2023WildBrain acquires House of Cool
2024WildBrain Spark merged into its parent company as WildBrain London

DHX Cookie Jar Inc. (also known as Cookie Jar Group, originally known as CINAR, formerly known as Cookie Jar Entertainment Inc., or simply just Cookie Jar) was a Canadian media, production, animation studio, and distribution company owned by DHX Media. The company was first established in 1976 as CINAR Films Inc., a Montreal-based studio that was heavily involved in children's entertainment. The company's business model, which included the licensing of its properties into educational markets, had a significant impact on its success; by 1999, CINAR held CDN$1.5 billion of the overall children's television market.[1]

In the 2000s, CINAR became the subject of multiple business scandals, including accusations that the company had used offshore accounts to transfer money out of the company, had plagiarized the concept of one of its series, and had obfuscated the involvement of U.S. screenwriters in its productions in order to continue receiving Canadian tax credits for domestic productions. Over a decade later, these scandals would result in criminal charges, convictions, and fines for four suspects, which included two executives at the company, co-founder Ronald A. Weinberg and chief financial officer Hasanain Panju.

CINAR was sold in 2004 for $190 million to a group led by Michael Hirsh, the founder of Nelvana, and changed its name to Cookie Jar Group. In 2008, they agreed to acquire DIC Entertainment, expanding its library. On August 20, 2012, DHX Media announced its intent to acquire Cookie Jar, in a deal that would make DHX the largest independent owner of children's television programming, and by December 25, 2014, Cookie Jar was folded into DHX Media.

  1. ^ Scott, Sarah (May 26, 2000). "The MAN who Brought Down CINAR". The Globe and Mail. Retrieved March 14, 2017.

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