Corporate behaviour is the actions of a company or group who are acting as a single body. It defines the company's ethical strategies and describes the image of the company.[1] Studies on corporate behaviour show the link between corporate communication and the formation of its identity.[2]
- ^ Quality of life. Philip Seed, Greg Lloyd. 1997. ISBN 9781853024139. Retrieved 8 Oct 2014.
- ^ Balmer, John M.T.; Gray, Edmund R. (2000). "Corporate identity and corporate communications: creating a competitive advantage". Industrial and Commercial Training. 32 (7). Emerald Insight: 256–262. doi:10.1108/00197850010379811. Retrieved 12 April 2023.