In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station or cable channel airing a major event. It is also referred when programmers offer something different from the rival's program as an alternative to increase the audience size.[1]
- ^ Uribe, Rodrigo; Buzeta, Cristian; Hurtado, Daniel (2011). "Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation". Innovar. 21 (42): 151–159. Retrieved 29 April 2014.