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![]() Cupra Garage, headquarters of SEAT Cupra in Martorell, Spain | |
Company type | Sociedad Anónima Unipersonal / subsidiary |
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Industry | Automotive |
Founded | 2018[1] |
Fate | Created as a motorsport brand of SEAT in 1996, spun-off in 2018[1] |
Headquarters | Martorell, Catalonia, Spain |
Area served | Europe, Middle East, Africa, Latin America, Singapore and Australia |
Key people | Wayne Griffiths (President) |
Products | Automobiles |
Production output | ![]() |
Parent | SEAT |
Divisions | Cupra Racing |
Website | cupraofficial.es |
SEAT Cupra S.A.U., trading as Cupra (/ˈkuːprə/;[3] stylised in all caps) is a subsidiary of Spanish car manufacturer SEAT, which is part of Volkswagen Group. It is headquartered in Martorell near Barcelona, Spain.
Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020 Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car called the Cupra Born.
AR2023
was invoked but never defined (see the help page).CUPRA is pronounced 'koo-pruh', not 'cup-ra'.
Cupra, pronounced coop-rah, is actually a compression of Cup Racing