Datafolha is Grupo Folha's polling institute, founded in 1983[1] as the research department of Empresa Folha da Manhã S. A., and later on became a separate company[1] able to serve external clients, from 1990. In 1995, it became a separate business unit within Grupo Folha, a group of companies to which newspaper Folha de S.Paulo belongs.
Datafolha conducts statistical surveys, election polling, opinion and market surveys, both on behalf of other Grupo Folha units and for the market at large. The company does not offer polling services or government evaluations for public administrations, political parties, candidates or political figures. In February, 2016, the company had completed more than six thousand studies, totaling more than nine million interviews.[2]
Datafolha was created by Luiz Frias (born in 1964), the president of the board of directors of Grupo Folha and Universo Online (UOL) headquartered in São Paulo, Brazil.
- ^ a b Pinto, Ana Estela de Sousa (2012). "A História". In Alcino Leite Neto (ed.). Folha (in Portuguese) (1 ed.). São Paulo: Publifolha. ISBN 978-85-7914-371-7.
- ^ "A partir do jornal, Grupo Folha se diversificou e hoje tem 5 empresas - 27/02/2016 - Poder". Folha de S.Paulo. Retrieved 2022-10-18.