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Design culture is an organizational culture focused on approaches that improve customer experiences through design.[1][2][3] In every firm, the design culture is of significance as it allows the company to understand users and their needs. Integration of design culture in any organisation aims at creating experiences that add value to their respective users. In general, design culture entails undertaking design as the forefront of every operation in the organisation, from strategy formulation to execution.[4] Every organisation is responsible for ensuring a healthy design culture through the application of numerous strategies. For instance, an organisation should provide a platform that allows every stakeholder to engage in design recesses. Consequently, employees across board need to incorporate design thinking, which is associated with innovation and critical thinking.
Moreover, design culture has many characteristics that create a conducive integration within the work environment. It offers freedom for design experimentation through course corrections. Therefore, individuals involved in design processes learn from their mistakes and eventually develop innovative solutions. Proactivity in design culture has a positive impact on the organisation, specifically on decision-making and problem-solving. Design culture allows designers to engage in constructive tasks. In the process, designers can solve problems in an organization and make crucial decisions towards innovations of the organisation. Design culture is concerned with the human side of the respective organization. In the recent past, organisations adopted a data-driven mentality with the success of the organisation being measured through the level of efficiency in the operations. In contrast, design culture is interested in the participation of humans in determining the success of the organisation through the level of innovation facilitated by their involvement. In return, design culture is concerned with improving an organisation's culture into a pleasant and change-driven culture.
- ^ "Design culture | Design Defined | InVision". Design culture | Design Defined | InVision. Retrieved 2019-05-31.
- ^ "What exactly is a design culture? | Inside Design Blog". www.invisionapp.com. Retrieved 2019-05-31.
- ^ Huczynski, Andrzej (2004-05-27). Influencing Within Organizations. doi:10.4324/9780203462768. ISBN 9780429232466.
- ^ Hertenstein, Julie H.; Platt, Marjorie B. (2010-06-10). "Developing a Strategic Design Culture". Design Management Journal. Former Series. 8 (2): 10–19. doi:10.1111/j.1948-7169.1997.tb00154.x. ISSN 1045-7194.