Dietrich Mateschitz | |
---|---|
![]() | |
Born | Dietrich Markwart Eberhart Mateschitz 20 May 1944 |
Died | 22 October 2022 St. Wolfgang im Salzkammergut, Upper Austria, Austria | (aged 78)
Education | Vienna University of Economics and Business |
Occupation | Businessman |
Known for | Co-founding Red Bull GmbH |
Children | Mark Mateschitz |
Dietrich Markwart Eberhart Mateschitz (German: [ˈdiːtʁɪç ˈmaːtəʃɪts], Thai: ดีทริช เมเทสซิทซ์; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH.[1] In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.[2]
Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team RB in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.