Back Disney Tsum Tsum Finnish Disney Tsum Tsum French דיסני צום צום HE LINE:ディズニー ツムツム Japanese 디즈니 썸썸 Korean 迪士尼Tsum Tsum Chinese
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| Type | Stuffed toys |
|---|---|
| Company | The Walt Disney Company |
| Country | Japan |
| Availability | December 16, 2014–present |
| Slogan | Collect 'em! Stack 'em! |
Disney Tsum Tsum (Japanese: ディズニー ツムツム, Hepburn: Dizunī Tsumutsumu), (pronounced (t)soom-(t)soom), is a Japanese collectible stuffed toys based upon Disney-owned characters.[1] The name is derived from the Japanese verb tsumu meaning "to stack", because the rectangle-shaped toys are designed to stack on top of each other, forming a pyramid shape.[1] There are also vinyl versions of them manufactured by Jakks Pacific.
The toys were first released in Japan in 2013 as a tie-in to the Tsum Tsum arcade and mobile games respectively developed by Konami and Line Corporation. Disney began selling them in the United States in July 2014,[2] and in Disneyland Paris the following month. Around the same time, Disney released Tsum Tsum to the South Korean market, giving away icons for use on online chat systems.[3] As of 2014, 1.8 million Tsum Tsum toys have been sold.[4] As of February 2019[update], the franchise has reached around $2.5 billion in combined mobile game and merchandise sales revenue. Disney Tsum Tsum Festival, a party game based on the toyline developed by B.B. Studio and Hyde and published by Bandai Namco Entertainment, was released for Nintendo Switch where up to 4 players can play minigames as Tsum Tsums.
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