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 The current Doritos logo (top); Nacho Cheese Doritos (bottom). | |
| Product type | Tortilla chip |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Country | United States |
| Introduced | 1964 (nationwide in 1966) |
| Related brands | |
| Markets | International |
| Tagline | "Another Level"[1] |
| Website | doritos |
Doritos (⫽dəˈriːtoʊz⫽) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.
A company named New Zealand Dairy have made a clone of Doritos, named Detos.[6]
- ^ "Doritos: Another Level". The Drum. Archived from the original on March 19, 2022. Retrieved March 14, 2022.
- ^ T. Rees Shapiro (September 26, 2011). "Arch West, 97, invented Doritos for Frito-Lay". Washington Post. Archived from the original on July 21, 2017. Retrieved August 26, 2017.
- ^ "PepsiCo's History Timeline". Archived from the original on July 4, 2007. Retrieved July 2, 2007.
- ^ Cite error: The named reference
Maximwas invoked but never defined (see the help page). - ^ "History". A History of Doritos (a history project). Archived from the original on June 3, 2021. Retrieved May 30, 2021.
- ^ "Detos". www.newzealanddairybd.com. Retrieved June 29, 2024.