Down (Fifth Harmony song)

"Down"
Single by Fifth Harmony featuring Gucci Mane
from the album Fifth Harmony
Released	June 2, 2017 (2017-06-02)
Recorded	2017
Studio	Westlake Recording Studios (Los Angeles, California) Sole Studios (London, England)
Genre	Pop[1]
Length	2:44
Label	Epic Syco
Songwriter(s)	Joshua Coleman Radric Davis Dallas Koehlke Jude Demorest
Producer(s)	Ammo DallasK Andrew Bolooki[a]
Fifth Harmony singles chronology
"That's My Girl" (2016) "Down" (2017) "He Like That" (2017)
Gucci Mane singles chronology
"Perfect Pint" (2017) "Down" (2017) "Tone It Down" (2017)
Music video
"Down" on YouTube

"Down" is a song recorded by American girl group Fifth Harmony for their self-titled third studio album (2017), featuring additional vocals by American rapper Gucci Mane. It was released on June 2, 2017, through Epic Records as the lead single from the album. Written by Jude Demorest, Gucci Mane and its producers Joshua Coleman and Dallas Koehlke, "Down" marked the group's first single since the departure of original member Camila Cabello in December 2016. The song was serviced to rhythmic contemporary radio four days after its initial release and then contemporary hit radio on June 13, 2017. A dancehall number, "Down" has a production consisting of bass, snare drums, synths and soft snaps. The lyrics are structured in verse–pre-chorus–chorus form. Although it is written from a romantic perspective, "Down" was inspired by the group's bond as a quartet and the adversities they have faced together and individually.

The song was noted by music critics for being similar to their 2016 single "Work from Home" in terms of production and structure, though others praised its sonority and summer-friendly production. However, some criticized its resemblance to "Work from Home". Commercially, "Down" was moderately successful; it debuted at its peak position of number 42 on US Billboard Hot 100 becoming their second-highest debut. It also reached the top fifty in the United Kingdom, Canada, Ireland, and Portugal. It received a gold certification by the Recording Industry Association of America for 500,000 equivalent-units sold domestically in the United States.

An accompanying music video for the song was released on June 8, 2017; the clip follows the group singing in separated rooms from a motel as well as having an overnight pool party, interspersed with scenes where they dance in front of a neon-lit parking lot. To further promote "Down", Fifth Harmony performed it for the first time on the Good Morning America Concert Series on June 2, 2017, alongside Gucci Mane. The song was also performed in several revised shows including the 2017 MTV Video Music Awards. It was included as part of their set list on the PSA Tour (2017–18).