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Enfamil (a play on words of 'infant meal') is an American brand of infant formula that is made by Mead Johnson, a subsidiary of Reckitt. From 1989 through 2011, Mead Johnson used Beatrix Potter's Peter Rabbit on its U.S. packaging. However, in 2012, the company transitioned to its signature duck across its U.S. Enfamil product line. Enfamil is a product name associated with formulas for babies.