Forever Now (The Psychedelic Furs album)

Forever Now
UK release cover
Studio album by The Psychedelic Furs
Released	24 September 1982 (1982-09-24)[1]
Recorded	April – May 1982
Studio	Utopia Sound, Lake Hill, New York
Genre	New wave
Length	40:57
Label	CBS
Producer	Todd Rundgren
The Psychedelic Furs chronology
Talk Talk Talk (1981) Forever Now (1982) Mirror Moves (1984)
Alternative cover
US release cover
Singles from Forever Now
"Love My Way" Released: July 1982 "Danger (remix)" Released: 1982 "Run and Run" Released: 1983

Forever Now is the third studio album by the English rock band the Psychedelic Furs. The 10-song album, including the hit single "Love My Way", was recorded in the spring of 1982 and released on 24 September of that year by Columbia/CBS. A 20th-anniversary reissue included six related bonus tracks.

The album represented a turning point in the musical maturation of the band, after a turbulent period of personnel changes in which they shrank from a six-man ensemble to a quartet. Working with the Furs for the first time, Todd Rundgren placed his own sonic imprint upon the album as producer and guest musician. Rundgren also added new types of instrumentation to the band's sound, including cello and marimba.