Frat rap is a subgenre of hip hop music that emerged in the late 2000s. Asher Roth's 2009 song "I Love College" is considered the progenitor of the subgenre, which is characterized by a basic rhyming style, a sing-songy cadence, and lyrics about debaucherous parties, doing drugs, and women. Frat rap quickly became commercially popular among a predominately white, college-aged, suburban male audience in the northeastern United States, and notable frat rappers such as Mac Miller and Lil Dicky later became successful in mainstream hip hop.