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| Company type | Societas Europaea |
|---|---|
| Industry | Market research |
| Founded | 1934 |
| Headquarters | Nuremberg, Germany |
Key people | Peter Feld (CEO)[1]
Lars Nordmark (CFO) Thomas Ebeling (Chairman of the Supervisory Board) |
| Revenue | €1.5 Billion (2014) |
| €52.4 million (2014) | |
| Owner | Kohlberg Kravis Roberts |
Number of employees | 8,000+ (2021)[2] |
| Website | www |
GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.
- ^ "Legal | GfK Global". www.gfk.com. Retrieved 2021-06-01.
- ^ Cite error: The named reference
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