Back كروت هولمارك ARZ هالمارک کاردز AZB Hallmark Cards German هالمارک کاردز Persian Hallmark Cards Finnish Hallmark Cards French Hallmark Cards ID ホールマーク (グリーティングカードメーカー) Japanese 홀마크 카드 Korean Hallmark Cards NB
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| Company type | Private |
|---|---|
| Industry | Retail, greeting card, television |
| Founded | 1907 (as Norfolk Post Card Company) 1910 (as Hall Brothers) 1928 (as Hallmark) |
| Founder | Joyce Hall |
| Headquarters | 2501 McGee Street, , U.S. |
Number of locations | 1,245 stores (September 2023) |
Area served | Worldwide |
Key people |
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| Products |
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| Brands | |
| Revenue |  US$5.0 billion (2020)[1] |
| Owner | Hall family |
Number of employees | 30,000 (2020)[2] |
| Subsidiaries |
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| Website | hallmark |
Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States.[3] In 1985, the company was awarded the National Medal of Arts.[4]
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1984, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
- ^ Cite error: The named reference
HallmarkFactswas invoked but never defined (see the help page). - ^ "America's Largest Private Companies: No. 110 Hallmark Cards". Forbes. Retrieved November 24, 2020.
- ^ "About Hallmark". corporate.hallmark.com. Retrieved February 8, 2023.
- ^ "Lifetime Honors: National Medal of Arts". National Endowment for the Arts. Archived from the original on May 6, 2009.