"He Gets Us" is an American religious advertising campaign formerly operated by the Servant Foundation.[1] First launched in 2022, the campaign's stated goal is to "reintroduce people to the Jesus of the Bible".[2]
Its campaigns are designed to cater to younger demographics and religious skeptics via allusions to present-day social movements, with an emphasis on values such as inclusion, compassion, and "radical forgiveness".[2] At least US$100 million was initially spent on the campaign, which has included billboards, sponsor placements, and television commercials. The campaign aired multiple spots during the 2022–23 NFL playoffs, including two during Super Bowl LVII.
"He Gets Us" has faced criticism over the extensive spending by the campaign, its donors' support of anti-abortion and anti-LGBT groups, and disputes over claims that the campaign is apolitical.
- ^ Carter, Joe (2 March 2023). "The FAQs: What You Should Know About the 'He Gets Us' Campaign". The Gospel Coalition. Retrieved 13 November 2023.
- ^ a b Perez, Andrew (6 February 2023). "The Far Right Is Funding Evangelical Super Bowl Sunday Ads". Jacobin Magazine. Archived from the original on 11 February 2023. Retrieved 12 February 2023.