"Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers." Budweiser is the flagship brand of the Anheuser-Busch brewery.
Copyrighted in 1971, the music and lyrics are by Steve Karmen,[1] who also wrote six other jingles for Anheuser-Busch. The song is often heard as the theme for the brand's winter-themed TV commercials featuring the Budweiser Clydesdale horses pulling the Budweiser beer wagon.
- ^ “The Jingle Man” by Steve Karmen Music Folio Book. "Here Comes the King," copyright 1971. Published by Hal Leonard Publishing Corporation of Winona, MN & Milwaukee, WI. Publication date: 1980.