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House of Highlights

House of Highlights
Company typeSubsidiary
IndustrySports, Entertainment, Youth Culture
Founded2014 (2014)
FounderOmar Raja
HeadquartersNew York City
OwnerTNT Sports Interactive
ParentBleacher Report
WebsiteOfficial website

House of Highlights (often abbreviated as HoH) is a social media network that focuses on the distribution of videos online. HoH is headquartered in New York City within Bleacher Report's office. Known primarily for popular sport highlights, HoH has positioned itself as a distributor in the sport media industry, but also in the short video clip industry. In 2019, the National Basketball Association (NBA) experienced rapid popularity growth in social media,[citation needed] increasing the popularity of HoH, as they were known to create videos about basketball. The House of Highlights videos range from 30 second or less clips, or 2–10 minute long videos that are often highlights of a recent NBA game or post game interviews of a popular player.[1]

Since being acquired by Bleacher Report in December 2016,[2] House of Highlights has expanded into a multi-platform media business with over 24 million followers across Instagram, YouTube, and TikTok.[3] According to Bleacher Report, House of Highlights accounted for 10% of Bleacher Report's total revenue as of June 2019.[4]

  1. ^ Golliver, Ben. "The NBA isn't surprised its TV ratings are way down. Radical change already was afoot". The Washington Post. ISSN 0190-8286. Retrieved August 31, 2020.
  2. ^ Duncan, Byard (2018-10-22). "Who Is Omar? How the 24-Year-Old Founder of @HouseOfHighlights Flipped Sports Media on Its Head". Esquire. Retrieved 2020-06-02.
  3. ^ "House of Highlights Moving On Without Founder Omar Raja". Front Office Sports. 2020-01-17. Retrieved 2020-06-02.
  4. ^ "Bleacher Report is on track to grow 50% this year, hit $200m in revenue". Digiday. 2019-06-10. Retrieved 2020-06-02.
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