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IDEO

IDEO
Company typePrivate
IndustryDesign firm[1]
Founded1991, with the merging of David Kelley Design (est 1978), Moggridge Associates (est 1969), ID Two (est 1979), and Matrix Product Design (est 1983).
FoundersDavid Kelley[2]
Bill Moggridge[3]
Mike Nuttall
HeadquartersSan Francisco, California[4]
Key people
  • Derek Robson, CEO
  • Tim Brown, Chair
Number of employees
500+ (2023)[5]
Websitewww.ideo.com

IDEO (/ˈaɪdioʊ/) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991.[6][7][8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.[9][6][10]

In 1996, Steelcase took a majority ownership stake in the firm, which continued to operate independently.[11] By the early 2000s, the company had expanded into management consulting and organizational design.[11] In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm,[12][13] with Steelcase continuing to hold a small stake.

  1. ^ Harris, Jessica (June 26, 2014). "David Kelley, Co-Founder of IDEO". NPR. Archived from the original on January 8, 2015. Retrieved September 25, 2014.
  2. ^ Eng, Dinah (April 11, 2013). "How IDEO brings design to corporate America". Fortune.
  3. ^ "Bill Moggridge". www.ideo.com. Retrieved September 15, 2021.
  4. ^ "IDEO". Forbes.
  5. ^ "About IDEO". IDEO Inc. Retrieved September 9, 2020.
  6. ^ a b "IDEO LLC". Bloomberg Businessweek. Archived from the original on December 20, 2011. Retrieved November 12, 2011.
  7. ^ "IDEO Contact page". Ideo.com. Archived from the original on November 10, 2011. Retrieved November 12, 2011.
  8. ^ "Contact". www.ideo.com. Retrieved June 9, 2020.
  9. ^ Brown, Tim. "The Making of a Design Thinker." Metropolis Oct. 2009: 60–62. p. 60: "David Kelley ... said that every time someone came to ask him about design, he found himself inserting the word thinking to explain what it is that designers do. The term design thinking stuck."
  10. ^ Kelley, David; Kelley, Tom (2013). Creative Confidence. United States of America: Crown Business. p. 21. ISBN 9780385349369.
  11. ^ a b Cite error: The named reference business week was invoked but never defined (see the help page).
  12. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  13. ^ "Ideo Sold Part of Itself and Joined a Collective. But Why?". Wired.
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