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| Company type | Private |
|---|---|
| Industry | Market research |
| Founded | 1979 |
| Founder | John Malec and Gerry Eskin |
| Headquarters | Chicago, Illinois, United States |
Key people | Kirk Perry, president and chief executive officer[1] |
| Owners | Vestar Capital Partners, New Mountain Capital |
Number of employees | 5,000[2] |
| Website | www |
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. It merged with The NPD Group in 2022 to become Circana.[3]
- ^ Jack Neff (March 30, 2021). "IRI HIRES GOOGLE HEAVY HITTER TO BE CEO, JUST AS MARKETERS GRAPPLE WITH GOOGLE'S NEW COOKIELESS WORLD". AdAge.
- ^ "Company Overview of Information Resources, Inc". Bloomberg L.P. August 4, 2018.
- ^ https://www.npd.com/news/press-releases/2023/iri-and-npd-rebrand-as-circana-the-leading-advisor-on-the-complexity-of-consumer-behavior/