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Type | Region of television network |
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Branding | ITV1 |
Country | |
First air date | 1 January 1982 |
Founded | 14 April 1980 by Lew Grade (founder of ATV) |
Motto |
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TV transmitters | Sutton Coldfield, Waltham, Ridge Hill, The Wrekin (formerly Oxford, Lichfield, Membury) |
Headquarters | Birmingham, West Midlands |
Broadcast area | The Midlands and parts of the South West |
Nation | England |
Owner | ITV plc |
Dissolved | lost on-air identity on 27 October 2002 | (now known as ITV1 at all times)
Former names |
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Picture format | 1080i HDTV, downscaled to 16:9 576i for SDTV |
Affiliation(s) | ITV |
Official website | itv |
Replaced | ATV |
ITV Central, previously known as Central Independent Television, Carlton Central, ITV1 for Central England and commonly referred to as simply Central, is the Independent Television franchisee for the Midlands.[1] It was created following the restructuring of ATV and began broadcasting on 1 January 1982. The service is owned and operated by ITV plc under the licensee of ITV Broadcasting Limited. Historically Central made a major contribution to the ITV network schedule – especially in entertainment and drama – but today its main responsibility is the regional news service.