The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963.[1] The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators.
During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used as a generic trademark to refer to any inexpensive point-and-shoot camera. It is also frequently used incorrectly to describe Kodak's Kodamatic line of instant-picture cameras.
The Instamatic name was also used by Kodak on some Super 8-based home-cine cameras.[2]